Brand Australia hard to find in China – Farm Weekly

There is frustration in China about Australia not promoting itself well.

There is frustration in China about Australia not promoting itself well.


IT is not just Western Australian businessman Andrew Forrest who wants to see Australian food exports to Asia prominently promoted as Australian.

The mining and beef billionaire’s views are shared by many who actually live in markets such as China.

They say a national farm product labelling effort from Australia would likely capture consumers, and the imagination of retailers, far more effectively than the jumble of different Australian food brands and State-focused marketing pitches which vie for recognition.

http://www.farmweekly.com.au/news/agriculture/agribusiness/general-news/brand-australia-hard-to-find-in-china/2755687.aspx

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