‘The Economy as Servant, Rather Than Master, of Nature’: Fritjof Capra on Ecological Economics | Sustainable Brands

Image credit: The Breakthrough

In a recent interview with author, educator and activist Fritjof Capra, we discussed the Earth Charter, an ethical framework for building a just, sustainable and peaceful global society in the 21st century. I wanted to follow up our conversation by discussing the concept of Ecological Economics – the intersection of economics, nature and society, a transdisciplinary approach to economics that myself and Maria Moraes Robinsonchampioned in our book, Holonomics: Business Where People and Planet Matter, and which Sustainable Brands has introduced at many of their conferences around the globe through our workshops and presentations

In his new book, Transformative Ecological Economics, Professor Ove Jakobsen of Nordland University Business School argues that we need to make a shift from the green economy, which only focuses on reducing negative symptoms to save the existing neo-classic economic paradigm, to a new economic paradigm rooted in an organic worldview. Transformative Ecological Economics was a really interesting read for me, especially as – along with Maria and I – Prof. Jakobsen too has been inspired by thermodynamics, evolutionary theory, anthroposophy and Buddhism. Ecological Economics is more than just an economic discipline


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