How Small Businesses Can Leverage Artificial Intelligence to Stay Ahead of the Competition
In the past couple of years, artificial intelligence has become the darling of large corporations looking to leverage their vast customer bases and data warehouses to drive efficiencies and insights. The idea is that advances in computing power allow those with huge amounts of data to create advantages in the market. So, if you need large amounts of data and a sizeable investment to implement, where does that leave the small business community?
I believe entrepreneurs and small businesses can leverage AI as an essential tool to unlocking a competitive edge in today’s accelerating small business landscape.
Whether it’s automating basic tasks or leveraging data to unearth insights that were previously inaccessible, AI can make a small business more productive, efficient and informed. But the advantages run far deeper than mere operational efficiencies. Advanced technology like AI has leveled the playing field, allowing you to scale your small business and go head-to-head with large corporations. In turn, those unique advantages that small businesses have always had – close customer engagement, niche products and services and strong company identity – will be even more valued in the eyes of the customer