We all have been making apps and putting them on the App Store for almost 10 years now. But if you look at the data, only a small number of apps are actually being used.
Furthermore, these apps have pretty much all been made by the big technology players, like Google and Facebook. And yet, year after year, startups continue to build mobile apps that would be lucky to get a few thousand downloads.
“It’s great that you are focused on your customer acquisition strategy,” I said. “But if you put all your resources into a mobile app, your company is going to die before you really get started. Let me tell you what to do instead