Is Big Food in a Funk?
Why the top food & beverage conglomerates are failing and how can they fix it
If Big Food is in a battle for survival then perhaps the grocery store is the battle field. While Millennials may be shunning traditional outlets when buying food (Are Supermarkets a Daycare for the Elderly?), it seems that even those who do wander through the store are making different choices: circulating the perimeter, focusing on produce and choosing fresh, local, often even unknown brands in lieu of the processed foods found in the center aisles. Traditional leading brands of processed food, backed by heavy advertising on television and media, are failing to hold on to its customers.