How Elon Musk Always Leverages the Next Big Thing to Stay Relevant |

In giving the commencement address at the University of Southern California’s graduation ceremony a few years back, Elon Musk told the fresh, new graduates to focus on signal over noise. He implored them to focus only on those things that would improve the businesses they soon would be working for. If it doesn’t help move your business to the front of the line, it’s not important.

He knows what he’s talking about. This line of thinking is evident in how Musk runs Tesla, one of the world’s most dynamic companies. The company de-emphasizes advertising in favor of good, old-fashioned research-and-development that makes their vehicles stand out from the much more established car companies through such things as solar panels on its vehicles’ roofs that power the car’s battery

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