Apple’s Next Move? It’s Obvious. But We’re Missing It.

Apple’s Next Move? It’s Obvious. But We’re Missing It.


This focus allowed Apple to cut inventory by 80%. The company was back in the game. But, by its competitor’s standards, Apple was small owning less than 4% market share. And Rumelt, strategist and author, wanted to know how Jobs was going to propel the company forward; 

“ Rumelt: Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?” 

Jobs: “I am going to wait for the next big thing

https://www.linkedin.com/pulse/apples-next-move-its-obvious-were-missingit-seyi-fabode

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