A cautionary tale is quietly making its way around food tech investor communities and conferences. The tale is the story of cleantech.
In the early aughts, just after the debut of the Prius in 1997, dot-com investors turned their lonely eyes to clean tech. September 11, 2001, brought new motivations to get America off imported fossil fuels, and major legislation in 2005 and 2007 granted tax credits and loan guarantees to clean tech startups.
Solar and wind power were soon gaining traction, but in the months before the financial crash in 2008, exits were few and venture capital firms were getting impatient