What happens when innovation is stifled by established players | Virgin

Image from Virgin Atlantic

At times of great change, it is not unusual for established industry players to feel threatened and resort to bully tactics to stifle competition. I have experienced this kind of behaviour in business. Nearly 25 years ago, the British Airways ‘Dirty Tricks’ campaign against Virgin Atlantic resulted in us receiving the largest libel payout in British history (it became known as the BA Christmas bonus, since we distributed it to all our staff). We won the case but, more importantly, we challenged the status quo and the way consumers view the airline industry. 

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