Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity

By John Elkington

How can we create $12 trillion a year in market opportunities by 2030? How about by meeting the UN’s Sustainable Development Goals? The goals, a set of 17 stretch goals and 169 related targets championed by the United Nations, are ambitious. But a recent report concludes that meeting the goals in just four out of 60 sectors (food and agriculture, cities, energy and materials, and health and wellbeing) could indeed open up market opportunities worth up to $12 trillion a year in less than 15 years

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